*Soulaa Jewels Debuted India’s First NFC Blend Jewellery at Hot Sheetz Pop-Up: A Dazzling Auction Experience with an Exclusive Twist*
It was a glittering affair as Soulaa Jewels, the house of elegance and meaning, made a luminous appearance at the coveted Hot Sheetz experience at Reaviva, Bandra. The event which saw the presence of Aoora, Shweta Khanduri, Siddharth Sibal, Devashish celebrated legacy, identity, and the magic of fine craftsmanship — with a twist that truly turned heads.
What made this showcase truly special was Soulaa Jewels’ one-of-a-kind jewellery auction, where passion met prestige. With an air of mystery and exclusivity, the top bidder didn’t just take home a statement piece — they won a surprise reward that was rare, personal, and unforgettable.
Soulaa created ripples by introducing, for the first time in India, an innovative NFC Tech blend in fashion jewellery — a futuristic fusion of fashion and functionality. This pioneering concept elevated accessories beyond aesthetics, offering interactive and purposeful designs that redefined modern luxury. Mumbai became the proud first stop of this jewellery revolution.
Founded with just 16 carefully crafted pieces, the name “Soulaa” was derived from the Hindi word solah, meaning sixteen. It represented not just the brand’s roots, but a commitment to purposeful growth — where every jewel told a story, and every story was crafted to last forever.
From heirloom-worthy classics to bold, boundary-breaking designs, Soulaa Jewels catered to every kind of woman: those who wore their story with pride and passion. Already adorning clients across the globe, Soulaa continued to blend timeless aesthetics with modern expression — with plans underway to debut in select stores and a bold vision to go global.
*Siddhant Parakh said* _”We weren’t just creating jewellery; we were crafting emotion, identity, and innovation, one piece at a time. With Soulaa, fashion became function, and every sparkle had a soul”_
